Timeline: 3 days

Skills: UI and UX

In this case study I’ll explain how I designed a new interactive game flow for a Scoopwhoop

Wireframe - 1 (1).png

What is ScoopWhoop?

ScoopWhoop Media is India’s most exciting digital media company that creates lifestyle & pop culture content across its online, mobile, and social channels. The brand engages with a young audience aged 13–35 through its different channels

The Challenge 🤯

<aside> ✨ For the IPL season 2023, ScoopWhoop, a content platform with a young audience of 70%, plans to launch a prediction game. The challenge is ensuring that the game does not hinder users' reading experience while increasing the retention rate with a delight factor.

</aside>

Demographics

70 Million

UNIQUE USERS EVERY MONTH

1 Billion

MONTHLY CONTENT VIEWS ACROSS ALL PLATFORMS